Privacy policy

Privacy Policy

1. Introduction
FeatherLane (“we”, “us”, “our”) is committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa.

This Privacy Policy explains:

What personal information we collect
How we use it
How it is stored and protected
When it may be shared
Your rights under applicable law
By using www.featherlane.co.za⁠�, you agree to the practices described in this policy.

2. Information We Collect

2.1 Information You Provide
We may collect personal information when you:
Place an order
Create an account
Contact us via email or WhatsApp
Subscribe to marketing communications
Submit a return request

This may include:
Full name
Email address
Phone number
Delivery address
Billing address
Order details
Communication history
Payment information is processed securely by third-party payment providers (such as PayFast). We do not store full card numbers.

2.2 Information Collected Automatically
When you visit our website, certain information is collected automatically, including:
IP address
Browser type
Device type
Pages viewed
Time spent on site
Products viewed
Add-to-cart activity
Purchase activity
This data helps us improve performance and marketing.

3. Cookies & Tracking Technologies
We use cookies and similar technologies to:
Enable website functionality
Analyse website usage
Measure advertising performance
Deliver relevant advertisements
You may manage cookie settings through your browser.

4. Meta (Facebook) Pixel & Advertising
We use the Meta Pixel and similar advertising technologies.
This allows us to:
Track interactions such as page views, add-to-cart events, and purchases
Measure advertising performance
Deliver relevant ads on Facebook and Instagram
Create custom and lookalike audiences
Meta may collect or receive information from our website and use that data in accordance with its own privacy policies.
You can manage your advertising preferences through your Meta account settings.

5. How We Use Your Information
We process personal information for the following purposes:

5.1 Order Fulfilment
Processing payments
Shipping products
Providing order confirmations
Delivery communication

5.2 Customer Support
Responding to queries
Processing returns
Handling complaints

5.3 Marketing
Sending promotional emails (only with consent)
Sending WhatsApp communications (only where appropriate)
Retargeting advertising

5.4 Security & Fraud Prevention
Preventing fraudulent transactions
Protecting our website and customers

6. Legal Basis for Processing (POPIA)
We process personal information where:
It is necessary to fulfil a contract (your order)
You have given consent (e.g., marketing)
It is required by law
It supports our legitimate business interests

7. Sharing of Information
We may share personal information with trusted service providers, including:
Payment processors (e.g., PayFast)
Courier companies
Shopify (our ecommerce platform)
Advertising platforms (e.g., Meta)
Analytics providers
These service providers are required to safeguard your data.
We do not sell your personal information.

8. Data Retention
We retain personal information only for as long as necessary to:
Fulfil orders
Comply with legal obligations
Maintain business records
Resolve disputes

9. Data Security
We implement reasonable technical and organisational safeguards including:
Secure HTTPS encryption
Restricted data access
Secure third-party integrations
While we take reasonable steps to protect your data, no system is completely secure.

10. Your Rights
Under POPIA, you have the right to:
Request access to your personal information
Request correction of inaccurate data
Request deletion where legally permissible
Object to direct marketing
Withdraw consent

To exercise your rights, contact:
📧 info@featherlane.co.za
📱 WhatsApp: [Insert WhatsApp link]

11. Children
Our website is not directed at children. We do not knowingly collect personal information from children.
If we become aware that personal information belonging to a child has been collected, we will take reasonable steps to delete such information.

12. Changes to This Policy
We may update this Privacy Policy from time to time.
The latest version will always be available on this page with the updated date.

13. Contact Information
If you have any privacy-related concerns or requests, please contact:
FeatherLane
Email: info@featherlane.co.za
South Africa